Siri was/is a household name. She can read stories, predict the weather, give extremely witty answers just like a human would, and in one instance, Siri is also known to have dialed 911 and save a life. Why marketing with the bots is a good idea
Although in its early days, chatbots are changing the way brands communicate and thereby, market themselves. For starters, individuals are bogged down by a million apps that clutter their digital space. Where apps and websites have failed, the bots are succeeding.